Pranav's blog

Marketing — viewed from the jobs to be done lens
September 1, 2022
Marketing has and is going through massive change. New channels, new technologies, and new consumer behaviors. In this changing world, we need a better way to stay grounded in the core jobs of marketing and the various jobs to be done in this fantastic profession.
Product market fit isn't a destination
September 1, 2022
Product market fit is a popular term. I believe it's misunderstood. Businesses or products don't attain it forever at any given point. You can just as easily lose product-market fit as you gained it. This post dives deeper into the concept and how you can measure product-market fit.
How to get promoted as a marketer
August 27, 2022
It took me 15 years to figure out a simple formula for how to get promoted. I wish someone had shared this with me when I was just starting. It's straightforward. Drive business impact consistently and communicate effectively. Check out the full article to learn the playbook.
17 questions to help you choose the right GTM role
August 6, 2022
In the crazy 2022 tech market, it's incredibly hard for candidates to pick a role. This post dives into the research you can do on your own, questions to ask in the interview process, and resources you can leverage to find a role that you can be confident in.
My 10 year journey from Associate to VP in silicon valley
July 31, 2022
Most startup employees struggle with developing a long-term plan for their careers. After a decade of experience with tech startups, I've summarized the top 10 lessons to do this better.
How to go-to-market for B2B founders
July 27, 2022
Many of my friends who have become founders or joined early-stage startups have asked me how to set up GTM teams throughout the last few years. After advising several folks on this topic, I turned my advice into a blog post. Enjoy!
Good PMM, Bad PMM
March 14, 2022
What is good product marketing? Inspired by the famed Good PM, Bad PM document from Ben Horowitz, this post helps define what good and bad product marketing look like.
6 metrics GTM leaders can’t afford to ignore
March 2, 2022
As you lead GTM teams towards growth, you need to understand the core drivers of the business. This post summarizes the top six metrics that help you deeply understand the revenue, cost, and efficiency of your business.